In the technologically advanced era that we live in today information is seen, comprehended and store in the blink of an eye. To run a successful business in this day and age you have to have multiple ways to get out information about your services. The same goes for California hard money lenders, especially with the completion that you may face on a day to day basis.
Should you start a YouTube channel for your California hard money lending business? Ultimately it is up to you, however, before you decide you should ask yourself some simple three simple questions. What is the demographic that I am trying to reach? Do I want to more exposure for my business? Finally, do I have the time to commit to running a YouTube channel?
Before you start the first question listed should be the most important. The demographic that you ultimately want to influence or reach needs to be a top priority. Characteristics such as age group, median income, gender, city and county are extremely important. Since these groups of people are going to be watching it would be a good idea to make sure that the content you put out caters to their needs and wants.
A great way of doing that is by taking a poll of who visits your social media accounts and your personal business website. It is as simple as filling out a questionnaire and issuing a test. Once you have the results you should use that as a barometer to see what your audience would like. Do that want facts or tips from a professional California hard money lender? Or does your audience want to see the process of how loan approval works? It makes life easier when you have a full work week and you have to make ten to fifteen minute long videos every other day.
How do I make my videos interesting as a California hard money lender?
Simple, be yourself, you know how to flip money and make a hell of a profit; it does not take much to figure out how to shoot a YouTube video. Of course in the type of business you videos may not be as sexy as the videos that Casey Niestat makes, but you are you. Be authentic and you will steadily build an audience that loves your stuff. Show people a day in the life piece of a typical California hard money lender, and watch as the views, and viewership, grow. Over time you could potential end up with a couple thousand followers.
You are a busy California hard money lender, who is going to be filming all of this?
This is another thing that you have to figure out along the way is how you are going to produce all of this content on your YouTube channel. Should you hire a professional videographer? Or can you just pull it off with the camera on your iPhone? Most people start out shooting one or two videos a week with small cameras and cheap editing software.
Depending on your experience you should decide whether you are comfortable learning new software; or if you want to have someone do the work for you. Of course the latter means more money that you have to shell out to cover expenses. However, depending on the popularity of your content you could end up monetizing your channel and getting that money back.
Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701
About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.
Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.