With any profession there is going to be a form of competition. The real estate business it can be an uphill battle as soon as you begin your first investment. With the country still in the wake of the Great Recession, you have to carve out your niche as a California hard money lender. This brief write up will give you a couple of tips to set yourself apart from the rest of your competition.
A few years ago the country was faced with one of the worst recessions in recent history. It was due to a lot of bad investment decisions and too many people buying up property that had less value after the fact. Many people went into debt in the following years after everything went south essentially. Where does that leave us now? Well, we are steadily trying to claw our way back out of the hole that we dug. The country that has also issued a new set of laws within the Dodd-Frank Act that is supposed to help real estate investors and general consumers in the country from something like this happening again.
California was one of the states that was hit pretty hard after the housing market crashed. So what happens to the real estate professionals that are trying to make their way in this industry now? Well, as a California hard money lenders that best thing you could do is get your name out there for people to see. We live in a highly tech driven society; where it takes less than a minute to forget what you just saw. You need to make sure that your presence in the business is long lasting. That being said the old ways of getting your name out will most likely not work.
What technological methods should California hard money lenders use to set themselves apart?
First and foremost you should start, and maintain, a Facebook page for you or your business. There have been dozens of profile based sites that have come and gone over the years, but it seems as though Facebook is here to stay. Keeping an up to date Facebook with all of the conventions or events that you are doing could greatly help you expand your local network of fellow California hard money lenders. There is also a space to meet potential investors or home buyers as well.
Maintaining a blog that showcases different news or topics pertaining to the real estate industry could also help you. It does not have to be some stale WordPress website that has posts far and few with short blurbs of content that do not resonate with people. You could have how to posts for beginners or a forum where you can interact with your viewership. As long as you have a set schedule on how you want to do your posting everything should be fine.
Do you need social media as a California hard money lender?
It is not a tremendous requirement for you to social media as a California hard money lender, but it can help. Simple things like Twitter or and Instagram account could give you that edge over the competition. It may not give you a huge boost, but it cannot hurt you if you do have these accounts.
Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701
About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.
Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.