Beretta Firearms values legacy.
Beretta firearms isn’t your son’s toy gun company. They have a story. A legacy, actually. In 1526, a gunsmith by the name of Maestro Bartolomeo Beretta sold 185 barrels to the highly discriminating arsenal of Venice. Since then, the Beretta name has become rather synonymous with phrases like “uncompromising quality,” “impeccable design,” and “unconventional performance” in the world of firearms. The effects of Beretta firearms have been felt far beyond the Italian borders and have stood the test of time since 1526. That’s over 500 years! All of these factors combined make Beretta the most active firearm manufacturer of all time.
It only makes sense that Beretta firearms were critical in both World War I and World War II. Beretta is Italian, so of course they provided their highly qualified weapons of war to Italy and their allied forces. In fact, other countries such as Germany and the rest of the Axis powers did not even have access to Beretta firearms until 1943. With a commitment to quality, personal integrity, and value for history, Beretta provides only the best of the best in the firearm industry.
Beretta Firearms in the 21st Century.
It is no surprise that the owner of Beretta today is a direct descendant of Bartolomeo—the company simply wouldn’t have it any other way. Ugo Gussalli, along with his sons Franco and Pietro, strive to continue the legacy of Beretta, no doubt making their Italian ancestors proud. Very few companies regard family legacy so highly.
Although Beretta firearms are still manufactured traditionally, they have only improved in quality over the years. Advancements in technology, organization, and product lines have improved the manufacturing process and helped Beretta meet the ever-growing demand for firearms in the 21st century.
Now embarking on their 3rd millennium of business, along with literally centuries of experience, Ugo, Franco, and Pietro, are working to improve and expand the Beretta firearm industry more than ever before.