Marketing is one of the biggest tools in a California hard money lender’s arsenal. With so many people trying to start their careers in this business you need to make sure you always have your next three moves planned out before you make your first move. Never take any victory or setback for granted.
Marketing is the top priority of your business. You have to make sure that everything you do sheds a very positive light on what you are trying to do with your brand. Once you decide to take one this business your face becomes the masthead of what you are trying to accomplish. No, you do not have to out your face on sanitary cakes like that guy in, I Love You, Man, but you need and edge over your competition.
Now when we say competition it does not mean that you should be doing certain things to try to undercut other California hard money lenders. Far from that, because in the grand scope of things these people are essentially your colleagues. Use your strengths to make your lane bigger. If you can speak Spanish fluently you should be using that to potentially find more clients.
For example, say you are a small hard money lender and you have one other person as your competition. The city that you are in has a large population of Spanish speaking residents. Simply putting, “Sí, hablamos español,” on your flyers can help you. With such a high percentage of Spanish speaking residents in California you can double or even triple your business instantly. Knowing what you are good at helps you exponentially. It also can put you in the right positions with other assets that you could use.
So how much money are you willing to spend to stand out amongst other California has money lenders?
As the old adage states, “You have to spend money to make money.” If you are not willing to invest in yourself and your brand how do you expect people to trust that you will invest in their plans fully. If it takes hiring someone that is able to stand outside twirling one of those huge arrows to get people to come in then that is what you have to do.
Or if you see a new development that may see a large influx of new buyers on the market you could put up billboards. We have said before that the old method of getting your message are all but dead, however, billboards are still here. Obviously there is a correlation with billboards and profit increase if companies are still willing to use them.
Do not try to plagiarize another California hard money lenders marketing plan.
Be your own person, and try not to copy what other California hard money lenders are doing. You cannot use another person’s success as a litmus test for what you are trying to accomplish with your business. No one likes moochers. Most likely you are in this profession because you are smart and because you know how to think outside of the box. Taking someone else ideas, or even looking as though you have, takes away your credibility to your potential clients.
Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701
About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.
Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.