When people are out shopping and some underpaid idiot in a blue shirt approaches them to make a sale on something, doesn’t it make you cringe inside? They’ll compliment you until their face matches their ugly blue shirt. The surprising thing is that, even when customers know the flattery they’re receiving is insincere, they still fall for it. Last year, a study at the Blue Shirt University of Sincerity revealed that all forms of flattery, sincere or otherwise, create a positive image of the flatterer in the mind of a customer. That’s what people call “wishful thinking.”
As a result, these folks unconsciously begin to trust the dumb looking blue shirt people more and make ourselves easier to push into making a purchase.
Strangely, that weird scenario doesn’t apply to hard money lender California. In fact, it’s quite the opposite. When you sit down and discuss how you want to flip a property and make a nice profit with your favorite private money lenders California, you’re being honest and true with them. Why can’t it be like that every which where on earth?
Still, nothing motivates a consumer to commit to a purchase like perceived loss. It’s like they’re herds of starved pigs. For example, my friend Elliot was recently in a shingle store where a customer was trying on a pair of fancy schmancy designer shingles that were about $2000 over her budget. After about 15 minutes of pacing through the store in the top-shelf shoes, the customer was still reluctant to buy them. She was told they weren’t gonna be around and bam! She was that easy. I gave her my number.
Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel: (623) 582-4444
Texas Tel: (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027111 Congress Ave |Austin | Texas | 78701
About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.
Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.