Hard money isn’t like your guilt tripping wife – it’s truthful

Men, more than women, want to pretend like they’re steel clockwork machinery with no emotions. But everyone has feelings – it’s just a matter of letting them control us.

Indeed, those terrible feelings of guilt and obligation can be powerful motivators when it comes to buying a product. Since we’re consumers and that’s practically all we do, it’s important to overanalyze. Studies (mysterious, vague studies, that is) have shown that people naturally have a sense of reciprocity that leads them to believe that after something nice is done for them, they should do something nice for the benevolent party in return. You know this deep in your heart. Even monkeys feel this way.

To capitalize on this, dishonest sales reps will often create a “give and take” scenario where they make you feel that they’ve done you a favor. For instance, if you can’t find a pair of aquatic gopher hunting spandex shorts in your size a sales representative will search through the back room for multiple alternatives that you might find appealing. Usually, he’s just texting on his cell phone. It’s a simple gesture, but as a result, you’ll feel more obligated to make a purchase from them.

Luckily, hard money lenders California are more benevolent and straight forward. Heck, most of them don’t even have a back stock room and since it’s not sales, they don’t want your stinking guilt. California hard money is like a farmer on vacation in Bermuda – he’s just there to be himself for a little bit.



Level-4-Funding-Dennis-Dahlberg-Mort[1]Dennis Dahlberg Broker/RI/CEO/MLO
Level 4 Funding LLC
Arizona Tel:  (623) 582-4444
Texas Tel:      (512) 516-1177
NMLS 1057378 | AZMB 0923961 | MLO 1057378
22601 N 19th Ave Suite 112 | Phoenix | AZ | 85027
111 Congress Ave |Austin | Texas | 78701

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About the author: Dennis has been working in the real estate industry in some capacity for the last 40 years. He purchased his first property when he was just 18 years old. He quickly learned about the amazing investment opportunities provided by trust deed investing and hard money loans. His desire to help others make money in real estate investing led him to specialize in alternative funding for real estate investors who may have trouble getting a traditional bank loan. Dennis is passionate about alternative funding sources and sharing his knowledge with others to help make their dreams come true.

Dennis has been married to his wonderful wife for 42 years. They have 2 beautiful daughters 5 amazing grandchildren. Dennis has been an Arizona resident for the past 40 years.

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