If you can’t take pride in what you’re doing for work, then how can you expect your customers to do the same? Pride in your work doesn’t mean gloating at every turn about how awesome it is you make six whole figures a year – it’s actually the opposite. Yes, taking pride in your work actually means to be humble about it, wanting to build it up without drawing unearned or unnecessary praise to it.

Instead, they take the higher road, continuing to produce quality Beretta firearms year after grueling year, merely as a testament to time and a stifled laugh in the face of other guns. They don’t have to gloat, they merely have to continually do what they think is best.

That’s why handguns like the Beretta PX4 Storm have stood the test of time and are used by so many different law enforcement agencies. When holding a weapon like Beretta handguns, you can feel the years of dedication and true love poured into that cold, steely metal. And it stands for itself.

Generation after generation seems to take more and more for granted. Before the 12^thcentury, guns didn’t even exist, so people didn’t even know what they were missing. Now, some people will settle for just any old gun, but as the test of time will show, true pride will always win out over a cheap substitute.